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THE FIFTIES BEAUTY PRODUCTS WE STILL USE TODAY

THE FIFTIES BEAUTY PRODUCTS WE STILL USE TODAY

'''Queen Elizabeth II, as you may have heard, is celebrating her Diamond Jubilee, marking a reign that has lasted 60 years, and has spanned across six decades. Each day this week we’ll be discussing the fashions and issues from four decades from her majesty’s rule.

Today we’re looking at the Fifties – a time of glamour, glitz, and some serious beauty regimes. Fifties-inspired looks are everywhere, and while modern cosmetic companies can help us achieve Marilyn’s flick and cherry-red pout, you can always opt for products that were created then but are still loved and used now. Think of this as a Diamond Jubilee celebration for your make-up bag.'''

BLUE ORCHID OIL BY CLARINS

In 1954 Clarins launched a range of oils, including the Blue Orchid Oil. A revitalising facial treatment made with blue orchid, rosewood and patchouli oil, it was a staple in women’s make-up bags then and is still one of Clarins’ best selling products now.

FIRE AND ICE LIPSTICK BY REVLON

Revlon’s most iconic red lipstick, Super Lustrous Lipstick in Fire and Ice, was launched in 1952. The original print advert, featuring American model Dorian Leigh, was so effective it was recreated in 2010 with Jessica Biel and shot by Mario Testino.

E45 CREAM

The year of the Queen’s accession was a popular one for beauty launches: E45 Cream was also launched in 1952. Non-greasy, fast absorbing and fragrance-free, it has become an iconic and trustworthy moisturiser for those suffering from dry and sensitive skin.

YOUTH DEW BY ESTÉE LAUDER

Introduced in 1953, Youth Dew by Estée Lauder was a bath oil that doubled as a fragrance. t was designed to be used it in baths or dabbed onto skin. Women were encouraged to use it every day, rather than saving it for special occasions.

GAY GERANIUM LIPSTICK BY BOOTS NO.7

After closing down during WWII, Boots No7 was relaunched in 1952 with the slogan, “Better and lovelier than before!” Its Stay Perfect Gay Geranium lipstick is the only product from the original Fifties collection that has survived and is still sold in Boots today.

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