Fashion & Beauty

New bras, please: Beija Flor are offering the latest innovation in stylish support

London-based Beija Flor have a three-tiered sizing system, so if you like something you can darned well wear it, whatever boobs you possess

One eternally annoying element of lingerie shopping is the bit where you have to ignore certain styles because they simply won’t suit your size. But London-based Beija Flor have a three-tiered sizing system, so if you like something you can darned well wear it, whatever boobs you possess. Each of their designs are available in an X (non-underwired bralettes in sizes 8 - 12), Y (B to D cups) or Z (DD to G cups). Three of the Emerald Street team tried each size category out, and it works. The sets are very comfy, supportive and straps needed barely any adjusting (watch out for sizing: tops come up slightly small and bottoms slightly bigger than usual). But they’re immensely pretty, and you can pick from the whole lot. Prices start at £25, Beija Flor

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