Beauty brands have been working hard to create packaging that makes their products work even harder. Here are some that we don’t want our makeup bag to be without.
No more losing sponges! The Surreal Skin Foundation Wand, from New York-based makeup artist Troy Surratt’s eponymous tech-forward line, dispenses a self-setting, oil-free base through an angled brush in one click – which is great for retouching. And it comes in 15 shades. £50, Liberty
Individual treatment vials aren’t breaking news, but Elizabeth Arden are up front in harnessing the idea. One-dose pouches mean you’ll never overuse (or spill!) an investment product and they are ideal for travelling – like their Skin Illuminating Brightening Night Capsules. £60, Elizabeth Arden
Everyone’s got their favourite liquid eyeliner. But speaking from tentative experience, it is worth cheating on it with Lancôme’s new Grandiôse Liner. The handle can be held straight or at a 35-degree angle, which gives you the flexibility needed to get that cat-eye flick just right. £23, Lancôme
Ark Skincare cleverly protect their products from germy fingers; their airless pump moisturisers release a metred dose, but the Reverse Gravity Eye Cream goes further – the dispensing position allows you to apply direct to your skin, and there’s a roller ball to massage it in. £48, Ark Skincare
Sometimes the simplest ideas are the best. Glo-Minerals’ Crème Glaze Crayon is a smooth lip pencil that comes with a sharpener attached to the lid, so you’ll never get caught with a stubby tool. It’s a modest innovation, but an incredibly handy one at that. £13.95, Glo-Minerals
The funny women (Stevie Martin, Tessa Coates and Liz Kingsma ...