Writing

Packaging with minimal impact

Nutella and Nesquik get a stylish makeover

We are alive in 2016, which means you can’t escape stripped back design. Everything is exposed brick and lots and lots of grey. It’s just our new truth, can’t help it. Design consultancy Antrepo have seen this and raised us; they’ve come up with two increasingly-minimal variations on the original packaging designs for world-famous brands like Nutella and Nesquik. And proved the point – now we’re all sat in the office wondering how a minimal box of Corn Flakes would look framed against a grey wall.

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