We test long-wear lipsticks
Which ones really go the distance
Plenty of lipsticks carry great claims of longevity but do they really go the distance in everyday life? We put them through some important, but normal, trials.
By the time Emerald Street is published we’ve had a few coffees and teas. Tania, our marketing exec, applied a coat of Revlon Ultra HD Matte Lipcolor Seduction (out 16 March; £8.99) and two hours later it was unchanged, leaving only a slight mark on her coffee cup. It was the same for her next two cups of coffee. Its sweet fragrance was noted by all – Tania and Paris, digital producer, loved it. Editor Anna said it reminded her of children’s penicillin. It’s most effective when given 15 minutes to dry; you can expect around 4-5 hours before reapplication.
Deputy editor Siobhan had high praise for Bourjois Rouge Edition Velvet (£8.99, Boots), which “stayed on through a tea, coffee and two chocolate digestives, with only a slight fade in the centre of my lips”. Four hours and an egg mayo sandwich later it was time to reapply.
Tania rated Max Factor’s classic Lipfinity 180 Spiritual (£10.99, Superdrug): “You apply it like a lip gloss, it has the look of a lipstick, and the lasting effects of a stain. It also comes with a top coat which adds a bit of moisture as it can dry out your lips,” she says. “It claims to last 24 hours – it’s more like five.”
Deputy editor Mollie tested Marc Jacob’s new Le Marc in So Sofia (£24, Harrods) – which claims to have 10 hours staying power – and found it “surprisingly nourishing; colour was still present after 6 hours. Considering I have a hot drink every hour from 6am, that’s impressive.”
Eating a lot of pizza
Dough and grease. Lipstick’s ultimate test. We pitted our trial selection against 20 inch Homeslice pizzas at lunchtime and the bottom line is: after shovelling beautiful tomato-y, garlicky goodness into your gob, you want to wipe your face and start your make up again. That said, the stand out performer was Urban Decay’s Revolution (£15.50), the brightness only diminished slightly by a couple of slices. For optimal colour, ShortList’s news editor Louise, suggests allowing it to “settle for 20 minutes before eating and drinking” and use with Urban Decay’s 24/7 Lip Pencil (£13.50) for a neater finish.
Revlon Ultra HD Matte Lipcolor also lasted well through this. ShortList’s sub editor Danielle found the colour hardwearing, with little bleed after eating a pizza “so deliciously oily the stuff was running down my arm”. Not billed as long wear but stood up well to this test was L’Oréal Infallible Matte Max (£6.99), a pot of hard colour with a sponge applicator. “Post pizza, it took on a lovely soft, dewy finish - the sort usually achieved by patting on with a finger,” says Mollie.
A normal day
Sadly, our working life isn’t all about flat whites and hipster pizzas. Mostly it’s normal stuff – meetings, a salad, typing, some biscuits, phone calls, more phone calls. On weekends we’re less sedentary. For this kind of thing we want a nourishing lipstick that stays put. Sisley’s new Phyto Lip Twists (£29, John Lewis) aren’t billed as long wear but surprisingly came up trumps for those seeking a long lasting soft colour palette. The finish is a subtle gloss, like a tinted balm, but got Mollie through to lunchtime. Estee Lauder Pure Colour Envy Sculpting Lipstick (£25) received lots of compliments for its durability and varied and creamy colour palette. “It was much more moisturising than I expected – I could rub my lips together and it didn’t go flaky even after a few hours of wear,” says Siobhan. “Allow it to set for a few minutes after application to get the best out of it.”