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Which is the mattest lipstick of them all?

Avon claims its new matte lipstick is the mattest matte ever in the history of mattes. We tested the new range in advance and sized up the competition…

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Avon’s claim

On 11 February Avon launches Perfectly Matte Lipstick, a 15-shade collection that claims to be “more matte” than Mac’s treasured The Matte Lip. It’s a fair claim: the palette is varied and wearable (everyone will find their red in its trio of Ravishing Rose, Ruby Kiss and Red Supreme) and the finish is muted without being dry or waxy. Perfectly Matte Lipstick, £8, Avon

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The rival

Our first matte love, Mac, launched The Matte Lip range last summer, with 12 existing shades given a new low-key finish. It’s a consistent, crack-free collection, with its red D For Danger a shade that complements just about every skin tone. Apply with a lip brush and lip pencil, or use your finger to dab on a bit of colour for a soft berry finish. D For Danger, £15.50, Mac

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Barbie Menace

Of all the matte pinks, it is Urban Decay’s Barbie-inspired shade in its Matte Revolution range that wins our praise. Menace gives impressive coverage and makes for a cracking weekend lippie, which needs little other make-up alongside it. Matte Revolution in Menace, £15.50, Urban Decay

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Everyday shade

There are four shades of pinky nudes in Diego Dalla Palma’s matte line, all available at M&S. our pick is number 94, antique pink, a warm, rosy, everyday colour, which stays put and doesn’t bleed. No need for a lip pencil. Diego Dalla Palma Matt Lipstick in Antique Pink, £15.50, M&S

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