About us

Emerald Street is the free, daily email that feels like an insider tip from your funniest friend.

Whether we’re giving our take on a new restaurant we tried out last week, introducing you to the independent, artisan brands to update your wardrobe and your home, talking about our new favourite lipstick or telling you which books we can’t get enough of at the moment, Emerald Street emails are your fuel for joyful living.

When you subscribe, you can personalise your Emerald Street experience by selecting the topics you want to hear about – there’s beauty, stories, fashion, going out, wellbeing and interiors. You can see exactly what those include below. Whatever you decide, you can be sure that you’ll be receiving our honest opinions, exclusive offers and promotions, and content you’ll really love to read.

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What Emerald Street has to offer


From time-saving overnight treatments and artisan perfumers to nail varnish that makes your fingers look like fireworks, here you’ll find our tried-and-tested hero products, new favourite brands and fuss-free ideas. Things to make your Monday mornings that little bit better.


Commute incomplete without a new podcast? Documentary fiend? you’ve come to the right place. Along with Reading Room, our weekly take on the best books worth your time, you’ll find music, TV, film and theatre too. If it tells a story, we’ll be talking about it.


If you love discovering independent brands and as much as we do, you’ll like it here. We’ll shine a spotlight on new makers and show you the the key pieces that will work with the rest of your wardrobe. This is fun shopping for women who want more from their clothes than just fast fashion.

Going out

Want to know what’s worth doing in your precious spare time? This is our pick of the best things to see and places to go; from new restaurant and bar reviews and pop-up events to the UK’s best exhibitions, markets, workshops and vintage fairs. Diaries at the ready.


On Fridays, we’ll round up all our current favourite things to give the end of the week a boost. That could be an ethical swimwear brand, a soon-to-be-cult indie film, beautiful new stationery or the perfect Sunday night face mask. If we think it will make you happy, it’ll be here.


Looking for actually-doable interiors inspiration? You’ll find it in Emerald Street At Home. Whether you need stylish storage ideas or a way to transform a rented home, we’ll introduce you to the trends that will last, the makers we love, and the things to pin to your moodboard.